Straight from
the source.
Experts leading sales and growth at top scale-ups. We explore what they do, how they do it and what drives their decisions.
THE PODCAST FOR SALES & GROWTH OPERATORS BY SYLVAIN
Sales & growth.
At expert level.
We invite sales and growth experts from the world’s leading scale-ups to break down their strategies. From the thinking behind them to the systems that make them work.
FOR B2B SALES LEADERS, GROWTH LEADERS & FOUNDERS.
THE DETAILS MAKE THE DIFFERENCE.
OUR FOCUSSales.Growth.GTM.AI / Tech.BUILT AROUND REAL-WORLD PRACTICE.
01 / DEPTH IS OUR EDITORIAL STANDARDUNDERSTAND MORE. EXECUTE BETTER.
The level of detail
your work deserves.
Behind a channel that works are a context, trade-offs and execution. That’s where we spend our time.
We speak to people already building growth: operators who want to understand the mechanics, challenge their decisions and refine their methods.
Straight from
Every decision
has a reason.
Context, signals, tools, metrics and trade-offs. We keep asking questions until we understand how the system works.
Ideas to improve
your practice.
An expert’s thinking, mapped out and structured into a visual model. A method you can examine, test against your context and adapt.
02 / THE WHITEBOARD PODCASTWATCH THE THINKING TAKE SHAPE
One conversation.
The whole system comes into view.
Watch on YouTube
Decisions, explained.
Connections, drawn.
03 / OUR SCOPESPECIFIC TOPICS. TOUGH QUESTIONS.
Where B2B growth
gets built.
Our editorial focus: sales, growth and GTM systems, down to the details of execution.
SALES
Build the pipeline.
Targeting, outbound, discovery and conversion. How to build a sales system that gets better with every cycle.
GROWTH
Keep the loop running.
Acquisition, activation and retention. How to choose experiments, interpret signals and allocate resources.
GTM
Align the system.
Positioning, segmentation and distribution. How to connect the market, the offer and the teams behind it.
AI / TECH
Rethink execution.
Enrichment, automation and AI workflows. Where technology makes a real difference to operators’ work.
04 / AN ECOSYSTEM OF METHODSKNOWLEDGE BUILDS. CONNECTIONS GROW.
VISUAL MODELSEvery conversation
Every conversation
builds on the last.
Our ambition: bring the best growth strategies into one shared knowledge ecosystem.
The episode provides the context. The cheatsheet makes the method clear. As conversations build up, the models connect and your understanding deepens.
- 01Understand the principles behind the strategy.
- 02Trace the decisions and their connections.
- 03Adapt the method to your own context.
Visual format example: how learning works (in French).
CHEATSHEET / FORMAT EXAMPLE
OUR AMBITION: BECOME THE REFERENCEDepth makes
Depth makes
the difference.
Make Salesledgrowth a trusted reference for professionals who take sales and growth seriously. With focused topics, demanding guests and the time to go deep.
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Become a guest