Salesledgrowth Join us
FREN
THE PODCAST · BY SYLVAIN IDEAS ON THE WHITEBOARD / 001

Your way of thinking.
A model to share.

The podcast exploring the methods and decisions
behind business growth.

Explore the podcast
SALESGROWTHGTMAI / TECHMETHODS. DECISIONS. REAL-WORLD PRACTICE.
DURING THE EPISODEDuring the conversation, decisions, examples and principles connect to the guest’s method. DecisionsExamplesPrinciplesYour method in practicewhy?

01 — We explore your method.

An in-depth conversation with Sylvain. As you talk, he maps your thinking on a large Excalidraw whiteboard: reasoning, examples and decisions.

AFTER THE EPISODEAfter the episode, a mental model structured around key principles, processes and decisions, and practical examples. Your methodPrinciplesthat matterProcesses& decisionsExamplesin practiceA model to share 010203

02 — We turn it into a resource.

After the episode, the material is structured into a visual cheatsheet: a clear mental model that’s easy to understand and share.

01 / THE CONCEPTFROM DIALOGUE TO INSIGHT

Understand how.
And above all, why.

Behind every strategy are decisions, experiments and a way of seeing things. That’s what we’re here to explore.

01

A real conversation.

We take time to explore a method. The reasoning, practical examples and decisions that make a difference.

DISCUSS & QUESTION
02

Thinking, mapped out.

During the episode, Sylvain connects ideas on a large Excalidraw whiteboard. You can see the thinking take shape.

DRAW & CONNECT
03

A model that lasts.

After the conversation, the whiteboard becomes a structured cheatsheet. A resource to keep, revisit and share.

STRUCTURE & SHARE
02 / THE PODCASTTAKING TIME TO GO DEEP

Two people.
One big whiteboard.

Watch the episodes on YouTube
Sylvain and Kaio in conversation, with their ideas mapped on a large Excalidraw whiteboardJOIN THE CONVERSATION

Methods, explained.
Reasoning, drawn.

SALES · GROWTH · GTM · AI / TECH
03 / VISUAL MODELSTHE CONVERSATION CONTINUES
THE CHEATSHEET

The essentials,
at a glance.

A conversation opens up many paths. The cheatsheet organises them into a mental model you can take in at a glance.

  • 01The principles behind the decisions.
  • 02The connections between ideas.
  • 03The examples that make them clear.
Explore the full-size example

Visual format example: how learning works (in French).

MENTAL MODEL / FORMAT EXAMPLE
A cheatsheet about deliberate practice, with connected diagrams, principles and examplesZOOM OUT TO UNDERSTAND. ZOOM IN TO EXPLORE.
04 / YOUR TURNTHE NEXT METHOD COULD BE YOURS.
AN INVITATION TO THE PODCAST

Your way of thinking.
A model to share.

Have a method, an experience or a topic to explore? Put it on the whiteboard with Sylvain.

Suggest a topic Download the one-page concept (FR)
05 / A FEW ANSWERSBEFORE YOU JOIN US

Let’s talk.

Who is the podcast for?

People interested in business growth: sales professionals, founders, growth teams and GTM operators. We explore both the method and the decisions behind it.

What topic could we explore together?

A sales method, an acquisition strategy, a sales organisation or an AI use case. The starting point: hands-on experience and a willingness to explain how you think.

Do I need to know how to use Excalidraw?

No. Sylvain maps the conversation. You bring your reasoning, examples and experience.

What happens after the episode?

The material is structured into a visual cheatsheet. It becomes a lead magnet, and every lead generated by the episode is shared with the guest.

EXPLORING A METHOD IS ALREADY A CHANGE IN PERSPECTIVE.

Shall we open the whiteboard?